We've discussed how you can find warm leads by finding people who engage with your posts. But if you don't have much of a following yet, you can instead build lists from other people's audiences.

The people who need what you're building aren't only sitting on your posts. They're commenting on a competitor's launch, reacting to a thought leader's take, and debating in the replies of a creator who covers your space. Someone who engages with a post related to what you're selling is a strong signal that they would be interested in hearing about what you have to say.

Not every post produces good leads. The topic of the post decides who shows up in the list.

Pick a creator, thought leader, or competitor whose content maps closely to the problem you solve, and pull from their topical posts, not their motivational ones. Someone engaging with a competitor's post about their product is signaling they have that problem. Someone who liked that same person's Monday pep talk is signaling they like pep talks, which tells you nothing about whether they need what you sell.

For example, Sliq's customers are people who run GTM. B2B sales coach Rob Snyder has a large following that heavily overlaps with our ICP, which makes his posts more relevant for Sliq's prospecting.

You have a built-in reason to reach out, even though it isn't your post. You can personalize the message by just referencing the specific post they engaged with. And if you warm up the connection first, you're not a stranger by the time you message.

Rather than manually scrolling a competitor's post and copying down names, point Sliq at the post and let it run the outreach: pull the engagers, filter to your ICP, warm them up, then a message that references the post they engaged with. You can even keep it running on someone's posts, so each new post they publish feeds fresh, warm leads into the sequence automatically. Click here to set it up.

Got an outreach problem? Hit reply and tell us. We’d love to help you!