LinkedIn isn't the only channel for outbound. On Reddit, people openly ask for tool recommendations, complain about the software they're stuck with, and describe their problems in their own words. The catch is that Redditors don't want to be sold to. The play isn't broadcasting your product. It's finding the right conversations and adding value without sounding like an ad.
Done well, a single helpful comment can pull in customers for months. Done badly, it gets downvoted, removed, and occasionally gets your account banned.
First, check that Reddit is even for you
Reddit is not a fit for every business, and forcing it wastes time you could spend on a channel that works.
Reddit pays off when your buyers are individuals who actually spend time there, such as developers, marketers, founders, and freelancers, and who can try your product without a procurement process. If you sell enterprise deals, the person evaluating vendors probably isn't browsing r/SaaS for recommendations. If your market is traditional, your buyers may not be on Reddit at all.
The rule is simple: go where your customers actually are. If that's not Reddit, skip it and spend the effort somewhere your buyers will see it.
How to find the right Reddit threads
If Reddit does fit, finding the conversations worth joining comes down to a few steps:
Identify the subreddits where your buyers actually spend time (r/SaaS, r/startups, etc.)
Monitor those subreddits regularly for conversations like:
"alternative to [competitor]" or "anyone else frustrated with [competitor]?"
"how do you all handle [the problem you solve]?"
"recommendations for [your category]?"
Write a comment that helps without sounding like a pitch
Aim to comment within the first few hours of the post going live. The earlier you engage, the more likely your comment will get traction.
How to write good Reddit comments for outbound
Redditors want to preserve their community, so it's important to provide value and not pitch your product when commenting. A comment that reads like an ad gets immediately downvoted or removed. Here are our tips to writing comments like a peer rather than a salesperson:
If the user asks a question, provide an actual answer. This should be something useful even if it has nothing to do with you. Offering value is the main priority.
Keep comments to 1-2 sentences and in lowercase.
Speak casually and candidly. Recommend what you think is the best option and point to competitors when they fit better. Being honest earns their trust.
Avoid sharing a link to your company/product unless they ask for it.
Comment from an account that doesn’t appear like it’s a company entity (otherwise it looks like you’re promoting your services)
Here are some examples that worked well for Sliq:
How to automate Reddit social listening with an AI agent
Aside from writing good comments, it's important to engage with posts quickly. Sliq can monitor specific subreddits and draft comments for relevant posts. Click here to set it up.
Got an outreach problem? Hit reply and tell us. We’d love to help you!