To stay top of mind with prospects on LinkedIn, we recommend commenting on their posts before you sell to them. We use LinkedIn as our primary sales channel, and we’ve found that a quick, authentic comment on someone's post maintains the relationship without asking for anything. Eventually when there is finally a reason to reach out, you will already feel more familiar than others in their inbox.
Why comment instead of sending another follow up?
A follow-up asks the prospect for something. A comment joins a conversation they already chose to start.
That difference matters when the timing is not right. You can react to something they are thinking about now without trying to turn every interaction into a meeting. Over time, they see your name, get a sense of how you think, and are more likely to recognize you when you do reach out.
Who should you stay top of mind with?
Stay top of mind with prospects where familiarity could make a future conversation easier. That usually includes:
Active opportunities with long sales cycles: people you are already talking to, but who may take months to make a decision.
Warm prospects who have stopped responding: people who showed real interest and then went quiet.
“Not now” prospects: people who are a good fit but told you the timing was wrong.
People currently moving through outbound: prospects receiving your connection requests, messages, or emails who may recognize your name before they reply.
High-value prospects worth building familiarity with: people you especially want to work with, even if there is no active opportunity yet.
Champions who could become buyers again: former customers, users, or internal advocates who moved into a new role or company.
There are opportunities to comment on your prospects’ posts throughout the sequence
Who should you stay top of mind with?
Write it like you are texting a friend. Pick the one part that made you think and type the reaction you would actually send them. It does not need a polished setup, a tidy lesson, or a professional-sounding conclusion.
That can look like:
“yeah we hit this around 10 people too”
“the spreadsheet becoming the process is too real”
“did this show up before or after you hired the second AE?”
“we tried to fix this with another tool and honestly just made it worse”
Those are broad ideas, not scripts. The point is to sound like yourself. Start with your own reaction, thoughts, or experience. Mention the specific detail you are responding to. If the whole comment is one direct question, that is fine. Lowercase, sentence fragments, and a little bluntness are fine too if that is how you normally write.
You do not need to praise the post before making your point, summarize what the person just said, or wrap your thought in a grand conclusion. If you would not text it to someone you know, it probably should not be the comment.
Automate this process
You can automate the monitoring and first draft without outsourcing your voice. Give the agent a few comments, texts, or messages you have actually written. Tell it whether you use lowercase, fragments, dry humor, blunt questions, or phrases you never use.
You can use Sliq to monitor prospects, flag when they post, and draft a comment. You can then edit or approve the draft. Click here to set it up.
Use Sliq to monitor and draft comments on your prospects’ posts
Got an outreach problem? Hit reply and tell us. We’d love to help you!