As emails have gotten buried with spam, LinkedIn has become our primary sales channel. Aside from improving outreach messages, we suggest warming up prospects to improve your conversion rate.
What does “warming up” mean?
Warming up is interacting with a prospect's LinkedIn profile before (and while) you reach out. This typically entails liking their posts, leaving thoughtful comments, and paying attention to what they’ve shared.
Why it works
LinkedIn surfaces your name and face to them every time you engage. By the time your connection request or message shows up, you're not a random stranger. You're “the person who commented on my post last week." That small amount of recognition can be the difference between an ignore and an accept.
When to warm up
You can incorporate “warming up” at any point of your outbound sequence — before sending the connection request, before sending the message, or even while you’re waiting for a response.
If you're seeing low connection request acceptances, initiate warm-up before sending connection requests.
If you're seeing low message reply rates, insert warm-up before sending a message.
If you're seeing low meeting booked rates, put the warm-up before you send a follow up.
Automate this process
Rather than manually monitoring all your prospects’ posts, you can use Sliq to incorporate “warmups” to your LinkedIn sequence. Click here to set it up.
Setting up the agent
Agent drafts comments for your approval as part of the “warmup” step
Got an outreach problem? Hit reply and tell us. We’d love to help you!